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Our Journey

Our journey began with a simple vision: to create a starting point for food brands ready to grow but limited by production challenges. Backed by experience in food manufacturing and brand management, StartPoint Management was built to bridge the gap between great ideas and scalable success. This site offers a look into who we are, the services that set us apart, and how we help brands turn their potential into lasting growth.

Our Team

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Eduardo Alcala

Founder & CEO

Eduardo Alcala serves as CEO of StartPoint Management, bringing extensive experience in the food industry, business development, and e-commerce growth through Amazon promotion and sales. With a proven track record of scaling brands and driving profitability, he provides strategic leadership that positions StartPoint as a trusted partner for food businesses seeking sustainable expansion

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Daniel Sanchez

Co-Founder & COO

Daniel Sanchez is a seasoned C-suite executive with expertise in operations, branding, and marketing. At StartPoint Management, he applies this strategic leadership to help food brands streamline operations, elevate their market presence, and achieve sustainable growth.

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Kris Rodriguez

Co-Founder & CSO

Kris Rodriguez, Chief Strategy Officer at StartPoint Management, is an executive gourmet chef with extensive experience in the food industry, branding, social media, and business strategy. Her culinary background gives her a unique edge in guiding food brands, blending creative artistry with strategic planning to drive innovation, strengthen identity, and achieve sustainable growth.

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Andrea Tovar

Co-Founder & CSMO

Andrea Tovar is an accomplished marketing executive specializing in social media strategy, content creation, and brand engagement. As Chief Social Media Officer at StartPoint Management, she leverages her expertise to amplify food brands online, drive customer loyalty, and create measurable digital growth.

Our values

At StartPoint Management, integrity guides every decision we make, ensuring trust and transparency with our partners. We put people first—whether it’s our clients, their customers, or our team—because strong relationships build strong brands. Our velocity keeps us moving quickly to meet market demands, while our flexibility allows us to adapt to every brand’s unique needs. With a clear vision for growth, we help food brands turn their ideas into scalable success stories.

  • Integrity

  • People

  • Velocity

  • Flexibility

  • Vision

This Is Us In Numbers

$55M

Clients’ Income during the Last Quarter

10+

Business Partners in Over 30 Countries

15

Years of Experience

5

Industry Awards

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